Southern Auto Color, established 1985

Selling paint Southern style to North Georgia’s shops and painters since 1985.

We are an authorized Platinum PPG Distributor with stores in Gainesville, Cornelia and Ellijay. Paint, primers, body fillers and the know-how to use them, for collision centers, fleet and industrial painters and the weekend project in your garage.

4.6 on Google (24 reviews), Gainesville store
The sales counter and shelves inside the Southern Auto Color store on Hilton Drive in Gainesville
The counter at 2135 Hilton Drive, Gainesville
A tall aisle of paint and body supplies on wire shelving at the Gainesville store

Paint and supplies on the shelf

PPG's refinish line dates back to 1902. Its products are made for everyone from collision centers that refinish a couple of dozen cars a month to those that move hundreds through every week. We have an extensive inventory to satisfy your needs, and if you're in our local area, call for our free delivery service.

Top coats

  • Clearcoats
  • Basecoats
  • Custom Colors
  • Color Mixing Systems
  • Urethane
  • Enamels

Finishes and additives

  • Fleet Finishes
  • Light Industrial Coatings
  • Paint Additives
  • Specialty Tools

Body work and primers

  • Plastic Body Fillers
  • Putty
  • Primers
  • Primer Surfacers
  • Sealers

Prep and finishing

  • Reducers
  • Thinners
  • Rubbing Compounds
  • Surface Prep Products
  • Vinyl Color

We are the largest PPG Platinum Distributor in North Georgia, and we are also the authorized distributors of Aquapel, 3M, and Neza Autocolor.

  • PPG
  • Aquapel
  • 3M
  • Neza Autocolor
Ask the counter what's in stock: 770-531-1771

More than a paint counter

You can count on us for insight in process improvement, personnel, inventory management, new products, equipment and techniques. Reliable and consistent delivery, in-house technical assistance and management consulting come with it.

Color matching

Blendable matches are often achieved with the PPG Rapid Match portable color computer. Variant Decks are available to contracted collision shops and in our locations, and we keep a large selection of color chips to view.

“Matched paint perfectly on my boat.”
William Coogle, Google review, Ellijay store

Custom Aerosols

We can package enamel, lacquer, acrylic enamel, vinyl and basecoat colors in spray cans, as long as it is paint that we sell.

“Great place to get matching auto paint on an aerosol can.”
Jerry Douglas, Google review, Ellijay store

Local delivery

Free delivery to your door if you are in the local delivery area. Call the store nearest you to set it up.

Tech support

  • On-site technical support from our technical representative.
  • On site service from outside sale personnel.
  • Telephone support of our counter sales staff.
  • Tech support lines for PPG and other vendors.

PPG Technical Training and Management Training

PPG's Collision Center Matrix lays out a training path for the different people in a collision center, with Technical Training for the shop floor and Management Training for the office. Every course comes with a full description: who should attend, what it covers, what you get at the end and how many days it runs. See a Southern Auto Color sales associate to register.

Tool repair

Bring us the tool and we send it to a third party repair station for you.

Store credit

Credit is available for approved customers. Get the credit application.

Walk in off Hilton Drive and the shelves run wall to wall, on the blue and white floor.

Wall of paint products and supplies on black wire shelving
Shelves stocked with boxed supplies and spray bottles
An aisle of supplies running toward the front windows
Shelving with cans, bottles and jugs beside the store window

A Gainesville family business, all PPG paint since 1988

1985

Established in Gainesville by David and Tammy Kenimer as a parts and paint store.

1988

Dedicated to paint only, selling PPG.

Platinum

Earned the elite status of Platinum Distributor by PPG.

Southern Auto Color was established in 1985, originally as a parts and paint store and a PPG distributor. In 1988 we became dedicated to paint only, and exceptional sales, service and support earned us the elite status of Platinum Distributor by PPG, the world leader in automotive finishes. The Platinum symbol is your assurance that we meet the highest standards in the industry.

PPG later named Southern Auto Color its Platinum Distributor of the Year. David and Tammy Kenimer accepted the award at the annual PPG Platinum Distributor Conference in Las Vegas, in front of distributors from across the United States and Canada.

Our Mission

Our goal is to bring the best value in paint products and services to the North Georgia market. We plan to achieve this through continuous training and dedication. We believe our customers and team members are the foundation of our company, and their communication with each other is the key to both our success. We have had this commitment from day one.

PPG Platinum Distributor of the Year

“Everyone at Southern Auto Color works hard to represent the PPG name and support our customers. We're like a big family, and everyone under our roof deserves credit for this award.”
Tammy Kenimer, on the 2017 award

From our counter to a customer's driveway

“Scott and his wife are the very best with customer service paint knowledge. The can of clear coat didn't work right and he gave me a new complimentary can. The project worked out great.”
Tony Locke, Google review, Apr 2025
A customer's SUV masked off in plastic and tape in a driveway, ready for paint
Close-up of a freshly painted silver door with the handle openings masked
A can of PPG SC300 multi-purpose acrylic urethane clearcoat

What our customers say

Gainesville 4.6 (24 Google reviews)Cornelia 4.6 (13)Ellijay 4.8 (10)
“I've done business with Southern auto color for over 20 years. They are unmatched in service, knowledgeable staff and quality products. I would not even consider doing business elsewhere”
daniel peavyGoogle review, Gainesville store, Sep 2021
“Scott was very professional and knowledgeable. I will definitely be coming back when in need of automotive paint supplies.”
Brian PepperdGoogle review, Gainesville store, May 2026
“Would highly recommed to anyone in need for auto paint the best in Habersham and surrounding counties . Thank you Southern auto colors”
Melinda CoronaGoogle review, Cornelia store
“Extremely great place to get automotive paint supplies. The staff is very helpful and experienced so they can help with any questions you may have.”
Josh MulliganGoogle review, Cornelia store
“Wonderful, knowledgeable, people who have been able to help with my body shop.”
Tonya SpencerGoogle review, Cornelia store
“Guys are knowledgeable. Great paint store for professionals.”
Craig HughesGoogle review, Ellijay store
“Great bunch of guys to work with, always quick service!”
Jeff SpearsGoogle review, Ellijay store
“First Class guys. Always ready to help.”
Richard TurnerGoogle review, Cornelia store

Three stores across North Georgia

Every store is open Monday to Friday, 8:30am to 5pm, and closed on weekends. Call the store nearest you, or ask about free delivery to your shop.

Open a credit account

Credit is available for approved customers. Download the application, fill it in and email it to accounting@southernautocolor.com.

Download PDF Application

We look forward to earning your business!

Need a color matched, an order quoted or a question answered about a product? Call the Gainesville store or send us a message and we'll get back to you.

Call 770-531-1771